J P  R E Y N O L D S

P R i n c i p a l


JP Reynolds is an interdisciplinary artist and creative consultant. He holds a B.A. in African-American Studies and an M.Div. from Yale University, where he was the recipient of the William Pickens Prize.

After meaningful post-college experiences in ministry and education, his continuously-unfolding creative path as a rapper, poet, songwriter, and performer propelled him into a world of professional design, consulting, and strategy. JP’s work in visual communication was first recognized during the creation and production of his solo music projects, as well as the independent tours, music videos, merchandise, and marketing campaigns that accompanied them.

As Principal at Peace and Power Media, JP works with multi-hyphenates who engage him to elevate their public profiles, actualize their visions, and polish their visual identities. He has developed websites, pitch decks, audio + video assets, copy, and brand strategy for clients such as Tarana Burke, Tricia Rose, McKinnon Literary, Apollo Theater, OBSV Group, and The Gates Preserve. In addition to his work with Peace and Power Media, JP joined his family’s business as Chief Content Officer of ALN Productions, a multimedia company developing films, documentaries, television and short form content.

As a music artist, JP Reynolds challenges expectations and changes the way people experience hip-hop's rich, vibrant, complex culture. Beginning with his crowdfunded debut Guavamatic Space Dream (2016), JP boasts both a discography and a stage presence that feel vintage and futuristic at the same time. With The PEACEANDPOWER Band, JP gives audiences what the New Haven Arts Paper called a “baptism by music,” as well as what Folded Waffle called “a sonic journey that transcends conventional boundaries.” Propelled by people power, he has produced multiple national tours in the homes of fans and supporters. These Kitchen Sessions began as a way to promote his second project Rap Gumbo (2019).

After the first round of Kitchen Sessions were halted by the pandemic, JP teamed up with DJ/Producer BACHTROY for Stir Crazy (2020) , an experimental fusion of house, rap, funk, and electronic music. Next was Soul Raps (2022), a collection of songs that employ a traditional hip-hop formula of soulful beats, thoughtful lyrics, and rhythmic cadences. His latest music project, Peace and Power Planet (2024) with The PEACEANDPOWER Band, features original songs developed for the stage over the course of 6 years on the road along the East Coast in performance venues, basements, churches, and outdoor festivals. 

He is currently based in New York City.